林晏州2006-07-262018-06-292006-07-262018-06-292001http://ntur.lib.ntu.edu.tw//handle/246246/18211市民農園除具有農業生產與休閒遊憩 的功能外，更廣括都市計畫、自然生態與環 境教育等社會效益，因此市民農園經營之成 敗除影響遊客之遊憩地點選擇外，更影響農 民的經營收益。本研究即以聯合分析模式預 測遊客選擇市民農園之偏好，並比較遊客選 擇市民農園之環境屬性間的相對重要程度。 本研究選取七項市民農園之環境屬性，將各 屬性加以分級並組合成18 個替選方案，提供 給受訪者進行偏好排序之評估。研究結果顯 示遊客最重視農園之入園費用，其次依序為 農園是否具備環境教育場所、公共服務設 施、戶外遊憩機會、農耕操作機會、用餐品 茗，惟對一般遊客而言，市民農園是否提供 產業相關活動則最不重要。Allotment garden has agricultural and recreational functions. Besides, it also has many social benefits such as urban planning, ecology and environmental education. Manage of allotment garden is successful or frustrated affects not only visitor’s site choice behavior but also farmers’ economics profitability. This study developed a conjoint model to forecast users’ preferences for allotment garden and to compare relative importance of allotment garden attributes that may influence visitors’ choice behavior. Eighteen combinations of seven site attributes were simulated. The conjoint choice model was estimated for the preference ranking data. The results showed that the most important attribute is entry fees, and next in order are whether it provides opportunities for environmental education, public service, outdoor recreation, farming, and provides meal service or not. The less important attribute is whether it sells farmers’ agricultural products.application/pdf48657 bytesapplication/pdfzh-TW國立臺灣大學園藝學系暨研究所市民農園遊憩選擇行為遊憩偏好聯合分析敘述偏好allotment gardenrecreation choice behaviorrecreation preferenceconjoint analysisstated preference[SDGs]SDG4reporthttp://ntur.lib.ntu.edu.tw/bitstream/246246/18211/1/892313B002165.pdf