First-mover strategy, resource capacity alignment, and new product performance: a framework for mediation and moderation effects

Hsiao Y.-C.Chen C.-J.Guo R.-S.CHUNG-JEN CHENRUEY-SHAN GUO2020-03-062020-03-062017https://scholars.lib.ntu.edu.tw/handle/123456789/471888First-mover strategy, resource capacity alignment, and new product performance: a framework for mediation and moderation effectsjournal article10.1111/radm.12157https://www2.scopus.com/inward/record.uri?eid=2-s2.0-84945304296&doi=10.1111%2fradm.12157&partnerID=40&md5=7f3f1fd85c03e1f1d23db9600b691d1a