2012-08-012024-05-18https://scholars.lib.ntu.edu.tw/handle/123456789/707210摘要：本研究探討醫療科技的新聞建構，包括分析新聞建構醫療科技的面貌，以及探討新 聞記者產製過程的影響因素。媒體是大眾主要醫療、健康資訊的來源，可能影響閱聽人 的醫療選擇。此外，傳播媒體在報導醫療資訊的同時，也建構與散佈了醫療科技的形象； 定義與符號化事件與議題，形塑醫療科技對個人與社會的意義，建構了某些特定的價值。 從這樣的觀點出發，本研究將以癌症治療與美容整形為例，分析與比較新聞報導如 何建構醫療科技，以及受到哪些因素的影響。醫療科技可以運用在治療致命的疾病（例 如癌症），也可以應用非必要醫療處置、消費傾向的美容整形上。新聞對於這兩者是否 有不同的建構面貌？這兩類醫療科技都有效果（利益）與風險不確定的本質，也同樣受 到醫療環境日漸商業化的影響。另一方面，傳統新聞價值，與新聞產製環境變化，又是 如何影響新聞媒體對不同醫療科技的建構？這些都是本研究亟欲探討的問題。 本研究將以兩年時程研究：第一年，分析新聞文本，探討新聞媒體如何建構這兩類 不同應用性質的醫療科技，包括醫療科技的價值與意義，以及醫療科技的利益與風險。 第二年，深度訪談醫藥新聞記者，探討在新聞產製過程中，哪些因素可能影響兩類醫療 科技的新聞建構。 過去不論國內外研究新聞對醫療的建構，都將醫療（科技）視為單一面向，本研究 比較分析癌症治療與美容整形的新聞建構，將可以深入瞭解不同應用性質的醫療科技的 新聞建構面貌、歷程與影響因素是否不同，並進一步提出可能的詮釋，提升我們對新聞 建構醫療科技的瞭解。 <br> Abstract:Media is a major health information source for the public and could have a significant impact on the audience’s medial decision and government policies. More importantly, news media also play a significant role in constructing images of medical technologies, and defining their social meanings and values. Medical technologies could be used in life-saving, such as cancer treatment, as well as in selective cosmetic plastic procedure. Even though, they have completely different implications, these medical technologies, more or less, are all involved with uncertainty in their effects and risks. In the highly competitive market, health care institutes endeavor to promote their services and to attract journalists to cover stories from their interests. In addition, journalists also need medical experts to provide the newest and professional information. Journalists and medical experts depend on each other. Moreover, journalists also face that more and more product placements interfere their reporting. Therefore, this two-year study aims to explore and compare how news coverage constructs cancer treatment and cosmetic plastic procedures. The research aims are to (1) analyze the news text to examine how news coverage constructs these two different types of medical technologies, and (2) explore what factors in news producing process influence the news constructions. In the first year, using discourse analysis and content analysis, I will analyze the news text to investigate and compare the news construction of cancer treatment and cosmetic plastic surgery. Discourse analysis examines the media contents in the social, cultural and political context. It views that media messages both reflect and construct societal value, beliefs, and ideology which may not overtly be noticed by producers and readers. Therefore, this study used discourse analysis to explore what social value and beliefs regarding cancer treatment and cosmetic plastic procedure were constructed in the news coverage. In addition, quantitative content analysis will be used to describe the quantitative differences, such as news sources, the portrayals of benefit and risk, between these two medical treatments. In the second year, using in-depth interview, I will interview medical journalists to investigate in the news production process, what factors influence their construction of these two medical treatments, specifically focusing on how news values, their interaction with news sources, and the matters of product placements influence the news constructions.新聞建構醫療科技新聞產製news constructionmedical technologynews production