Glocalization and English mixing in advertising in Taiwan: Its discourse domains, linguistic patterns, cultural constraints, localized creativity, and socio-psychological effects

Jia-Ling, HsuHsuJia-Ling2018-09-102018-09-102008http://www.scopus.com/inward/record.url?eid=2-s2.0-60149112252&partnerID=MN8TOARShttp://scholars.lib.ntu.edu.tw/handle/123456789/341441Glocalization and English mixing in advertising in Taiwan: Its discourse domains, linguistic patterns, cultural constraints, localized creativity, and socio-psychological effectsjournal article10.1177/097325860800300203