Determinants of Consumer Perceptions toward Mobile Advertising

CHIA-LING LIUSinkovics, R.R.R.R.SinkovicsPezderka, N.N.PezderkaHaghirian, P.P.Haghirian2020-03-062020-03-062012https://scholars.lib.ntu.edu.tw/handle/123456789/471843Determinants of Consumer Perceptions toward Mobile Advertising - A Comparison between Japan and Austriajournal article10.1016/j.intmar.2011.07.0022-s2.0-83655167293https://www.scopus.com/inward/record.uri?eid=2-s2.0-83655167293&doi=10.1016%2fj.intmar.2011.07.002&partnerID=40&md5=9b2df5acd1396d6129000bab2e573e3b