The Moderating Effects of Guilt, Self-Control, and Temporal Distance on Consumer Preference toward Premium-Based Promotions

NAI-HWA LIENChien-Wei ChenYu-Hsin ChungHsui-Fen Chien2018-09-102018-09-102011http://scholars.lib.ntu.edu.tw/handle/123456789/367180The Moderating Effects of Guilt, Self-Control, and Temporal Distance on Consumer Preference toward Premium-Based Promotionsconference paper