林福容(Fu-Jung Lin)梁朝雲(Chaoyun Liang)顏榮宏(Jung-Hung Yen)2021-03-252021-03-2520191816-6512http://dx.doi.org/10.6175/job.201912_15.0002https://scholars.lib.ntu.edu.tw/handle/123456789/554587當消費者獲知農產品廣告違規後：廣告涉入度與法律意識對品牌形象與購買意願之影響journal article10.6175/job.201912_15.0002