Asymmetric Effect of DistributionIntensity on Marketing Performance: The Moderating Role of Brand Awareness

Liu, Hsiu-WenHsiu-WenLiuHuang, HengchiangHengchiangHuangLin, Yu-LiYu-LiLin2010-10-082018-06-292010-10-082018-06-292009-10http://ntur.lib.ntu.edu.tw//handle/246246/212960en-USAsymmetric Effect of DistributionIntensity on Marketing Performance: The Moderating Role of Brand Awarenessjournal article10.6126/APMR.2009.14.3.01