A hybrid dynamic forecast model for analyzing celebrity endorsement effects on consumer attitudes

JIUH-BIING SHEU2020-03-062020-03-062010https://scholars.lib.ntu.edu.tw/handle/123456789/472025A hybrid dynamic forecast model for analyzing celebrity endorsement effects on consumer attitudesjournal article10.1016/j.mcm.2010.06.020https://www2.scopus.com/inward/record.uri?eid=2-s2.0-77956010579&doi=10.1016%2fj.mcm.2010.06.020&partnerID=40&md5=60828a66d980ac4ab6b167266e5e0247