Chang, Chung-ChauChung-ChauChangChou, Yu-JenYu-JenChou2010-10-062018-06-292010-10-062018-06-292008-04http://ntur.lib.ntu.edu.tw//handle/246246/212267en-USGoal Orientation and Comparative Valence in Persuasion10.2753/JOA0091-3367370106