簡怡雯(Yi-Wen Chien)蕭中強(Chung-Chiang Hsiao)邱玉葉(Yu-Yeh Chiu)盧端雯(Duan-Wen Lu)2020-03-062020-03-0620071021-9447https://scholars.lib.ntu.edu.tw/handle/123456789/472590[SDGs]SDG8訊息來源與產品種類相關性、訊息來源可信度、消費者涉入程度對產品態度之影響The Influence of Message Source-Product Category Relevance, Source Credibility, and Involvement on Product Attitudesjournal article10.6656/MR.2007.26.2.CHI.23http://dx.doi.org/10.6656/MR.2007.26.2.CHI.23