Success factors in micro-celebrity endorsement: The role of informational and narrative content in product recommendation

Yang W.CHOON LING SIA2021-08-092021-08-0920209783030503406https://www.scopus.com/inward/record.uri?eid=2-s2.0-85088742076&doi=10.1007%2f978-3-030-50341-3_42&partnerID=40&md5=176707f527dc0aac5b0b17795f472498https://scholars.lib.ntu.edu.tw/handle/123456789/577321Success factors in micro-celebrity endorsement: The role of informational and narrative content in product recommendationconference paper10.1007/978-3-030-50341-3_422-s2.0-85088742076