林建元臺灣大學:建築與城鄉研究所胡曉玄Hu, Hsiao-HsuanHsiao-HsuanHu2010-05-052018-06-292010-05-052018-06-292008U0001-2401200822195400http://ntur.lib.ntu.edu.tw//handle/246246/179194本研究主要在探討遊客特性、環境認知及觀光資源引力間之關係，並以八里左岸遊客為研究對象，透過問卷調查及統計量化分析方法進行實證研究，期望對八里左岸的觀光遊憩資源特性做深入的瞭解，並從遊客需求面探討遊憩資源的經營管理。本研究依照八里左岸觀光遊憩資源的特性，將其分為「歷史文化資源」、「公共設施資源」、「私人經營資源」、「海洋遊憩資源」、「生態景觀資源」等五種類型，並將各個的景點歸類在其下，提供前來八里左岸的遊客給予各項觀光遊憩資源吸引力的評值；在吸引力排名方面，八里左岸最具有吸引力的遊憩資源為「自然環境」，其次是「廣場公園」及「老街」。在環境屬性認知方面，歸納三項八里左岸的環境屬性，包括「地點屬性」、「設施服務」、「交通易達性」；整體來說，遊客最同意八里左岸具有「自然景觀優美」的特質，其次是「具有熱鬧的市集小吃」及「動植物生態具有特色」。將遊客分群進行市場區隔可以對研究的主題有較清楚的瞭解，因此本研究以遊憩動機將前來八里左岸的遊客分為三群：(1)抒壓休閒群(2)環境體驗群(3)運動健身群；不同集群的遊客在社經背景、遊憩特性、環境屬性認知及各項觀光遊憩資源的吸引力評價上，皆有顯著的差異。根據分析的結果顯示八里左岸的核心資源為其獨有之自然環境，必須善加保存維護，以維持其競爭力。The purpose of this study was to explore the corelation among visitor’s characteristic, environmental recognization and tourism attraction in Bali waterfront which is a successful tourism destination in recent years in the northern Taiwan. In order to understand the characters of the tourism recreation resources of Bali waterfront, this study use questionnaire and statistical analysis as the research methods; besides, demand side of the tourism is also the main subject in this study. According to the characters of tourism recreation resources in Bali waterfront, this study divided it into five different types, such as “historic culture resources”, “public facility resources”, “private management resources”, “ocean recreation resources” and “ecoloy landscape resources”, and there are different spots under each type. Based on this classified catalogue, the participants could assess the attractiveness of each tourism recreation resource. The result shows that the most appealing resource is “natral environment”, the second is “squares and parks”, and the third is “historical street’. On the aspect of environmental recognization, this study concluded three attributions to demonstrate the environment of Bali waterfront, include “attribution of spot ”, “facility and service” and “accessibility”. Overall, visitors are most agreeable that Bali left bank “has the beauty of natural environment ”, the second is “has prosperous market and foods” and the third is “has special flora and fauna ecology”. In order to understand the research subject distinctly, the segregation of market is one method to apply to. So this study used recreational motivation to identify visitors into three groups which are “the group of relaxed and pleasure-seeking people”, “the group of environmental experiencement people ”and “the group of sporty and casual people ”. The result of research demonstrates that different groups have distinctnesses among social and economy background, recreation characteristic, recognization of environmental attribution and tourism attractiveness. To sum up, the natural environment is the core resource of tourism development in Bali waterfront; therefore, it needs to be protected and conserved while we develope the tourism industry in Bali waterfront.謝誌 I文摘要 IIBSTRACT III錄 IV目錄 VI目錄 VIII一章 緒論 1一節 研究動機與目的 1二節 研究範圍 3 三節 相關名詞定義 4四節 研究方法與流程 8二章 文獻回顧 11一節 觀光產業的發展與特性 11二節 觀光遊憩資源管理相關文獻之回顧 21三節 觀光吸引力相關理論文獻 26三章 研究案例與調查設計 43一節 八里左岸概況 43二節 問卷設計與研究假設 56三節 抽樣方法與分析方法 65四章 問卷調查結果與分析 69一節 樣本遊客屬性分析 69二節 遊客區隔分析 81三節 各集群遊客之遊客屬性分析 84四節 八里左岸環境屬性認知分析 90五節 八里左岸觀光遊憩資源吸引力分析 94五章 結論與建議 106一節 結論 106二節 建議 114考文獻 119錄一 八里左岸遊憩資源觀光魅力問卷調查 125錄二 八里左岸觀光遊憩資源地圖 129application/pdf2828786 bytesapplication/pdfen-US遊客特性遊憩動機環境屬性認知觀光吸引力visitor characteristicrecreational motivationrecognization of environmental attributiontourism attractivenessthesishttp://ntur.lib.ntu.edu.tw/bitstream/246246/179194/1/ntu-97-R94544013-1.pdf