How Much Should You Pay for the Celebrities Advertisement? An Application of Conjoint Analysis

Jen, LichungLichungJenHan-Kuang TienChih-Ping Wang2010-11-022018-06-292010-11-022018-06-292008http://ntur.lib.ntu.edu.tw//handle/246246/219785Canadaen-USHow Much Should You Pay for the Celebrities Advertisement? An Application of Conjoint Analysisconference paper