指導教授：邱宏仁臺灣大學：企業管理碩士專班哈俊傑Ha, Hoang LamHoang LamHa2014-11-302018-06-292014-11-302018-06-292014http://ntur.lib.ntu.edu.tw//handle/246246/263718The world is constantly being digitalized the more and more. Everywhere you go, you will see electronic displays containing more or less relevant information in form of advertising, news reports, weather forecasts or maps. Wondersign wants to help businesses to be able to leverage these digital and dynamic signboards as well, but don’t have the necessary budget to afford such an installment. Wondersign’s approach is to offer a lean and lightweight digital signage service that leverages the benefits of cloud computing. So that heavy server procurement and maintenance costs can be omitted. Wondersign’s goal is to let the customer fully focus on the screen content without having to worry about any technical issues.Executive Summary ii Table of Contents iii List of Illustrations v List of Tables vi 1. Basic Questions 1 2. Business concept 2 2.1. Digital Signage 2 2.2. Service Offering 2 2.2.1. Overview 2 2.2.2. Fulfillment 4 2.3. Business Objectives 5 2.4. Business Model & Value proposition 5 2.5. The customer’s benefits with Wondersign 6 3. Target Market 9 3.1. Target customers 9 3.2. The willingness to pay 10 4. Market Analysis: Trends and Opportunities 13 4.1. Marketsize 13 4.2. Changes in the customer’s target profile 14 4.3. Changes in the strategic environment 14 4.4. Market Entry Barriers 15 4.5. Industry competition level 16 5. Potential Niches 17 5.1. Classrooms 17 5.2. Medical Applications 17 5.3. Content Consulting 17 6. Industry Standards and other players 19 6.1. Industry Regulations 19 6.2. Market Dynamics 19 6.3. Licensing and Certifications 19 6.4. Significant other non-competition players in the industry 20 7. Competition 22 7.1. The main competitors 22 7.2. New Entrants 24 7.3. Available industry resources 25 7.4. Wondersign’s advantages 25 7.5. Indirect competitors 26 8. Operating requirements 28 8.1. Technological and production requirements 28 8.2. Liability issues 28 8.3. Staffing requirements 29 9. Marketing Plan 30 9.1 Marketing Strategy 30 10. Management requirements 32 10.1. Management team 32 10.2. Management Profile 32 10.3. Hiring of external expertise 33 11. Financial requirements 34 11.1. Assumptions 34 11.2. Projected Profit and Loss 34 11.3. Cash Flow 35 11.4. Balance Sheet 35 11.5. Three Year Net Worth Forecast 36 12. Critical Risks and Opportunities 37 12.1. Potential risks 37 12.2. Potential Opportunities 37 13. Appendix 38 13.1. In-Detail Sales Forecast 384522703 bytesapplication/pdf論文公開時間：2014/08/08論文使用權限：同意有償授權(權利金給回饋學校)亞洲雲端服務thesishttp://ntur.lib.ntu.edu.tw/bitstream/246246/263718/1/ntu-103-R01749038-1.pdf