2006-11-022024-05-18https://scholars.lib.ntu.edu.tw/handle/123456789/698495摘要：隨著所得的增加與生活水準的提升，民眾對傢俱消費品質的要求也隨之增加，導致了整個傢俱產業產生很大的變化。從以往的傢俱街，大賣場，以至於ＤＩＹ專業賣場的興起，人們對休閒重視，再加上居家生活的資訊取得容易，消費者行為風貌的改變造就了今天台灣傢俱DIY產業的迅速發展。 知名業者如IKEA、B&Q等引發消費大眾對營造居家生活品質的氣氛與創造個性化的自我空間產生濃厚的興趣，導致業者與消費者對商店內的整體氣氛及風格均有較高的期待及要求，而這也帶動了整體傢俱產業很大的變化。 <br> Abstract: With the growth of income increase and living standard, people tend to call for higher quality furniture, which results in great change in furniture industry. From early stage such as furniture street, shopping mall, to the development of DIY mall, owing to the fact that people put more emphasis on recreation, and living information are easily acquired, the whole customer behavior profile revolution accelerates the development of furniture DIY industry in Taiwan. Famous firms like IKEA and B&Q, they induce people to have strong desire for the creation of atmosphere of living quality and personalized space, which result in the fact that firms and customers have more anticipation and demand in the whole atmosphere and style in the store; therefore, it results in great change in the whole furniture industry.DIY傢俱產業B&QIKEADIY Furniture IndustryB&QIKEA