The effects of appeal types and candidates' poll rankings in negative political advertising

Chou H.-Y.NAI-HWA LIEN2020-03-062020-03-062013https://scholars.lib.ntu.edu.tw/handle/123456789/472407[SDGs]SDG16The effects of appeal types and candidates' poll rankings in negative political advertisingjournal article10.1080/01292986.2012.731607https://www2.scopus.com/inward/record.uri?eid=2-s2.0-84881620458&doi=10.1080%2f01292986.2012.731607&partnerID=40&md5=77f83d0c71608e826ad46a00fe4ecebc