Identifying brand image dimensionality and measuring the degree of brand globalization: A cross-national study

MING-HUEI HSIEH2020-02-152020-02-152002https://scholars.lib.ntu.edu.tw/handle/123456789/459484[SDGs]SDG17Identifying brand image dimensionality and measuring the degree of brand globalization: A cross-national studyjournal article10.1509/jimk.10.2.46.195382-s2.0-1442303705https://www.scopus.com/inward/record.uri?eid=2-s2.0-1442303705&doi=10.1509%2fjimk.10.2.46.19538&partnerID=40&md5=4bc6f9dc6a69db1e3463ace7e43bfc27