臺灣大學: 企業管理碩士專班曹承礎喬舒華Palmer, JoshuaJoshuaPalmer2013-04-082018-06-292013-04-082018-06-292012http://ntur.lib.ntu.edu.tw//handle/246246/256549推出一個創新的企業，本質上就是有風險的。許多因素都可能導致於企業的成功或失敗。在傾向於厭惡和迴避風險的社會，鼓勵創新，需要盡量減少這種創業風險。本文特別重點介紹七個真實生活案例研究取得，企業家們在推出創新企業時所使用來減少創業風險的企業戰略。Launching an innovative venture is inherently risky. Many factors will contribute to the venture''s eventual success or failure. In societies which tend towards risk aversion, encouraging innovation requires minimizing this startup risk. This paper highlights seven strategies derived from real-world case studies that entrepreneurs have used to minimize startup risk when launching innovative ventures.3876261 bytesapplication/pdfen-US企業家(精神)戰略風險規避創新不確定性規避文化差異entrepreneurshipstrategiesrisk aversioninnovationuncertainty avoidancecultural differencesthesishttp://ntur.lib.ntu.edu.tw/bitstream/246246/256549/1/ntu-101-R99749063-1.pdf