The different audiences of science communication: A segmentation analysis of the Swiss population's perceptions of science and their information and media use patterns

Schafer, Mike S.Mike S.SchaferFuchslin, TobiasTobiasFuchslinMetag, JuliaJuliaMetagKristiansen, SiljeSiljeKristiansenRauchfleisch, AdrianAdrianRauchfleischADRIAN RAUCHFLEISCH2018-09-102018-09-102018-01http://scholars.lib.ntu.edu.tw/handle/123456789/402695The different audiences of science communication: A segmentation analysis of the Swiss population's perceptions of science and their information and media use patternsjournal article10.1177/0963662517752886