The importance of modeling temporal dependence of timing and quantity in direct marketing

LICHUNG JENChou, C.-H.C.-H.ChouAllenby, G.M.G.M.Allenby2020-02-152020-02-152009https://scholars.lib.ntu.edu.tw/handle/123456789/459494The importance of modeling temporal dependence of timing and quantity in direct marketingjournal article10.1509/jmkr.46.4.4822-s2.0-69549113363https://www.scopus.com/inward/record.uri?eid=2-s2.0-69549113363&doi=10.1509%2fjmkr.46.4.482&partnerID=40&md5=679ab186ff318faff92eab8b3318104a