Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers

JIUH-BIING SHEU2020-03-062020-03-062011https://scholars.lib.ntu.edu.tw/handle/123456789/472084[SDGs]SDG17Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customersjournal article10.1016/j.ejor.2011.04.031https://www2.scopus.com/inward/record.uri?eid=2-s2.0-79959754744&doi=10.1016%2fj.ejor.2011.04.031&partnerID=40&md5=3740f43c544fbdb050d34f8d3927382a