2024-05-182024-05-1812194https://scholars.lib.ntu.edu.tw/handle/123456789/717667Bayesian Statistics AnalysisBig Data MarketingConsumer Behavior AnalysisCustomer Relationship ManagementDynamic Pricing StrategiesMarketing Decision ModelsMarketing Management and Strategic PlanningNew Product Development and TestPromotion Strategic Planning and Evaluation行銷管理與策略規劃行銷決策計量模式資料庫行銷決策支援系統顧客關係行銷消費者行為分析與模式廣告促銷策略規劃與評估動態定價策略模式新產品市場開發與測試市場銷售預測系統Sales Forecast SystemStrategic Database Marketing