2012-03-012024-05-17https://scholars.lib.ntu.edu.tw/handle/123456789/684200摘要：本研究擬探討稻米產銷專區針對企業客戶利用網&#63799;平台，建立品牌以及顧客關係之創新經營模式，並透過個案研究，歸納政府輔導業者之政策建議。詳細目的如下： 1. 解構台灣稻米產銷專業區由供應鏈轉化為利潤鏈之關鍵過程。 2. 建構台灣稻米產銷專業區企業客戶網路行銷平台之創新商業模式。 3. 歸納驅動台灣稻米產銷專業區創新經營模式之重要因素 4. 研擬輔導業者之政策建議。 <br> Abstract: This study is aimed to create a new business model for operators of Rice Production-Marketing Zone to provide products to corporate customers. Policy implications will be induced from a case study to agricultural administration. The specific objectives are shown as follows:<? 1. To decode the transformation process of value chain of Rice Production-Marketing Zone to profit chain. 2. To create a E-commerce for Rice Production-Marketing Zone. 3.To induce motivate factors of innovation in business model by a case study. 4. To sketch policy implications.稻米產銷專區價值鏈創新Rice Production-Marketing Zonevalue chaininnovation