2010-08-012024-05-17https://scholars.lib.ntu.edu.tw/handle/123456789/678518摘要：在知識、創新、與科技匯流的服務經濟中，創造並傳遞顧客價值，已成為企業重視的目標。服務創新的本質即為透過有系統的管理活動，結合新興的科技、效率的流程與優質的人力素質，創造出差異化與附加價值，而廠商必須藉由提供更具價值的服務，方能取得長期競爭優勢。 本研究乃欲透過社會互動觀點，來探討服務創新與組織績效之關係，並針對半導體產業進行個案研究。本研究之目的包含了： (1)定義服務創新並分析半導體產業服務創新模式。 (2)探討服務創新活動與社會互動之關係。 (3)探討互補性廠商、技術與市場環境，對服務創新與社會互動之影響。 (4)歸納出影響服務創新績效的主要因素，提出相關之管理意涵。 <br> Abstract: In the era of Service Economy consisting of knowledge, innovation, and technology, companies must focus on service creation and delivery. Service innovation can be defined as a series of systematic activities integrating new technologies, efficient process and high-quality human resource to create differentiation and added value. Only by providing distinctive services to customers will firms gain long-term competitive advantages. This research aims to analyze the relationship between service innovation and organizational performance through the social interaction perspective. The semiconductor industry will be used as the empirical study. The objectives of this research are as follows: (1)Define service innovation and analyze the activities in the semiconductor industry (2)Analyze the relationship between service innovation and social interaction (3)Research on how complementary firms, technology, and environment influence the relationship between service innovation and social interaction (4)Derive key factors influencing service innovation and provide managerial implications服務創新社會互動組織績效半導體產業Service InnovationSocial InteractionOrganizational PerformanceSemiconductor Industry