How Virtual Experience and Purchase Situations Affect Online Consumer Behavior: A Gender Perspective

JU-SEN LIN周怡均林如森2018-09-102018-09-102016http://doi.org/10.6144/JIC.2016.0602.02http://scholars.lib.ntu.edu.tw/handle/123456789/396821[SDGs]SDG12How Virtual Experience and Purchase Situations Affect Online Consumer Behavior: A Gender Perspectivejournal article10.6144/JIC.2016.0602.02