指導教授：曹承礎臺灣大學：企業管理碩士專班張育懷Chang, Yu-HuaiYu-HuaiChang2014-11-302018-06-292014-11-302018-06-292014http://ntur.lib.ntu.edu.tw//handle/246246/263749Yanssin, a local midstream meat distributor which has been trading with restaurants for over 50 years, plans to increase revenue potential by developing an online direct sales platform to cater to consumers. The competition in meat distribution industry in Taiwan is very intense. Since the proliferation of Internet, various online shopping websites have established. The battle zone of frozen and raw meat distribution has also shifted to mobile applications and online shopping sites. Through research, this business plan goes to show the potential in starting a new type of online meat deliverer in Taiwan that focuses on providing customers restaurant-quality meat at wholesaler price. Withholding high bargaining power, Yanssin will be able to provide the public the most convenient, freshest, and fastest meat at a competitive price that will cater to the needs of customers who tend to buy goods online and health conscious eaters. This study analyzes and attempts to distinguish Yanssin from its competitors from their business model,competitive advantage, and other factors. This study also summarizes how value proposition can help to compete in such keen competitions in Taiwan.Table of Contents Abstract i List of Figures iv List of Tables v 1 Executive Summary 1 2 Mission and Vision 2 3 Products and Services 3 4 Market Analysis 9 4.1 Market Survey 9 4.2 Target Market Segment Strategy 9 4.3 Market Needs 9 4.4 Market Segmentation 10 5 Competition 13 5.1 Main Competitors 13 5.2 Competitive Comparison (Advantages and Disadvantages) 18 5.3 Impact of Competition 20 5.4 Competitive Edge 22 6 Strategy and Implementation 23 iii 6.1 Value Proposition 23 6.2 Marketing Strategy 26 6.3 Pricing Strategy 27 6.4 Sales Strategy 29 6.5 Competitive advantage 31 6.6 Operation Plan 32 6.7 Sales Forecast 34 7 Financial Projection 38 8 References 403354771 bytesapplication/pdf論文公開時間：2014/08/26論文使用權限：同意有償授權(權利金給回饋學校)商業企劃書牛羊肉批發宅配thesishttp://ntur.lib.ntu.edu.tw/bitstream/246246/263749/1/ntu-103-R01749019-1.pdf