工學院: 土木工程學研究所指導教授: 張學孔陳清宜Chen, Ching-YiChing-YiChen2017-03-132018-07-092017-03-132018-07-092015http://ntur.lib.ntu.edu.tw//handle/246246/278199Prediction of travelers’ behavior and their changes over time is very crucial for transport planning and policy assessment. The techniques transport planner used are highly relevant to behavioral problems that need to be consulting the public, crafting policy and regulations, and promoting sustainable patterns of behavior. However, this behavior economics approach has received comparatively limited attention in the planning and transportation literature. While it is increasingly popular to broadcast information for designing and evaluating policy, little is known regarding the effects of available information on change of travel behavior. This research aims to explore whether, and to what extent the individual travel behavior will be influenced toward sustainability, when providing information and traveler is educated. Three experiments were designed and conducted aiming at testing the results of different interventions on affecting different travelers’ behavior on willingness to pay (WTP) for public bike sharing system by providing information, implementing economic policy and educating people via randomly assigned. The results of three experiments were tested through online survey software. Experimental results show that providing information from different social norms and public subsidies produce crowding-in effects in the WTP for public bike sharing services and maximum public valuation of public bike sharing. The WTP for public bike has also shown a possible financial scheme for sustainable services of public bike sharing system.1913313 bytesapplication/pdf論文公開時間: 2016/8/19論文使用權限: 同意有償授權(權利金給回饋學校)願付價格公共自行車都市交通定價旅行者行為多項羅吉特行為經濟學Willingness-to-payPublic bike sharingUrban transport pricingTravel behaviorMultinomial logit modelBehavior economics[SDGs]SDG11thesishttp://ntur.lib.ntu.edu.tw/bitstream/246246/278199/1/ntu-104-R02521512-1.pdf