Consumer segmentation analysis of multichannel and multistage consumption: A latent class MNL approach

Wang Q.Yang X.Song P.CHOON LING SIA2021-08-092021-08-0920141938-9027https://www.scopus.com/inward/record.uri?eid=2-s2.0-84933518036&partnerID=40&md5=56c5c6d745ce77a07acfaff6fe70d007https://scholars.lib.ntu.edu.tw/handle/123456789/577338Consumer segmentation analysis of multichannel and multistage consumption: A latent class MNL approachjournal article2-s2.0-84933518036