2019-01-012024-05-17https://scholars.lib.ntu.edu.tw/handle/123456789/677813摘要：自1970年代以來，西方民主國家的政黨認同比例逐年下降，這樣的趨勢也逐漸發生於新興民主化國家，導致沒有政黨奧援的政治素人似乎也能在選舉場域上取得優勢。台北市長柯文哲的崛起就是一個很好的例子。雖然許多人認為柯文哲是在中間選民（尤其是年輕人）的支持下贏得了2014年大選，但這種臆測還需要實證資料的證實。透過結合調查數據和社群媒體行為，本研究試圖探討中間選民是否更傾向於社群媒體上追蹤柯文哲，其政治觀點又是甚麼。研究結果可以讓我們了解柯文哲支持者的意識形態，並理解柯文哲是否代表新的社會分歧，還是僅是舊瓶裝新酒，諭示台灣政黨版圖的變與不變。本研究採用調查資料與社交網絡方法進行分析。<br> Abstract: Since the 1970s, party membership and party identifiers have gradually decreased in western democracies. Such a trend is now happening in newly democratized countries in that political outsiders with no party affiliation seem to gain an advantage on the electoral arena. The rise of the Taipei mayor is a case in point. While many argue that the mayor, Ko Wen-je, won the 2014 election due to the support of independent voters (youth in particular), such speculation is never proved. By combining survey data and social media behavior, this research attempts to probe whether independent voters (self-identified in survey data) have the propensity to follow Ko compared to other politicians and what political views they expose on social media. Knowing the result can indicate the political ideology of Ko’s supporters and reveal whether Ko represents a new cult of ideology or simply a new bottle that has the same wine in it. This research applies survey data and egocentric social networks approach to do the analysis.社會分歧政治素人中間選民政治意識形態社群媒體Social CleavagePolitical OutsiderIndependent VotersPolitical IdeologySocial Media