NAI-HWA LIENChen Y.-L.2020-03-062020-03-062013https://scholars.lib.ntu.edu.tw/handle/123456789/472402Narrative Ads: Argument Strength and Story Format Effectsjournal article10.1016/j.jbusres.2011.12.016https://www2.scopus.com/inward/record.uri?eid=2-s2.0-84874336325&doi=10.1016%2fj.jbusres.2011.12.016&partnerID=40&md5=8c12e32c3ce900ff508d91914414dd4e