What does a negative political ad really say? the effects of different content dimensions

Chou H.-Y.NAI-HWA LIEN2020-03-062020-03-062011https://scholars.lib.ntu.edu.tw/handle/123456789/472410What does a negative political ad really say? the effects of different content dimensionsjournal article10.1080/13527260903546213https://www2.scopus.com/inward/record.uri?eid=2-s2.0-80052409823&doi=10.1080%2f13527260903546213&partnerID=40&md5=12c6e415f735d024f481b52e303f7c4a