湯明哲臺灣大學:國際企業學研究所林銀娥Im, ElizabethElizabethIm2010-05-112018-06-292010-05-112018-06-292008U0001-2706200815460700http://ntur.lib.ntu.edu.tw//handle/246246/182667Acknowledged are two predominant methods of being a socially responsible corporation, with some corporations contributing with genuine accomplishments vs. mere feel-good gestures that look good on the Environmental Sustainability reports. Choosing to "Green" a corporation as opposed to merely "Green-washing" should come with added financial expenditure, but yield more benefits as well. Given the absence of a standardized sustainability reporting system, as well as the sophistication of today''s consumer, a firm must fully understand the drivers of Corporate Social Responsibility (CSR), and move from Corporate Social Responsibility to a new level, which this paper identifies as "Integrated Corporate Social Responsibility" (ICSR), to attain the credibility it needs to benefit from such a strategy. Such benefits can be both financial and non-financial, and can increase the firm''s level of competitive advantage. n this paper I define ICSR as an enhanced, integrated form of CSR that is more accepted by today''s sophisticated consumer that is able to discern which companies are “green-washing” and which are actually “greening.” The main distinguishing factor between CSR and ICSR is that the latter is more than a strategy; it is an integrated way of business. While CSR can be classified as philanthropic activities that have little to nothing to do with the company''s main operations, ICSR draws upon the firm''s strengths in order to complement the philanthropic activity, as well as directly and indirectly benefit the company''s line of operations. This paper outlines several different methods of implementing ISCR into a firm’s line of operations in order to maximize strategic competitive advantage, as well as bring the company’s operations in line with the current climate change regulation landscape. By examining companies across a broad range of industries, this dissertation attempts to show that consumers are willing to pay a premium for environmentally and socially conscious products and brands, which provides evidence that increased competitive advantage is a direct result from ICSR activities.CHAPTER 1: INTRODUCTION 6.1) Corporate Social Responsibility 6.2) Motivation of Study 8.3) Research Objectives 9HAPTER 2: LITERATURE REVIEW 10.1) Criticisms Against CSR 10 A.) Criticisms Against CSR From a Financial Perspective 10 B.) Criticisms Against CSR From a Non-Financial Perspective 12.2) What are the Drivers of CSR? 14 A.) Country Influences on CSR Activity 15 B.) Economic Development 16 C.) Equality of Income Distribution 16 D.) Economic Freedom 16 E.) Political Freedom 17 F.) Corruption of Government Officials 17 G.) Connection to the Global Economy 17HAPTER 3: CURRENT STRATEGIES 19.1) “Greenwashing” 20 A.) Greenwashing Through Advertising 20 B.) Greenwashing Through Corporate Environmental Reports 21 C.) Greenwashing Through Carbon Offsets and Renewable Energy Credits 21.2) “Greening” 23HAPTER 4: TESTING 24.1) Quantifiable Results of CSR 24 A.) Discrepancies in Pricing Products and Their Eco-Friendly Counterparts 25 1.) Automobile Industry 27 2.) Coffee Industry 28 3.) Couture Clothing Industry 28 4.) Hotel Industry 29 5.) Laundry Detergent Industry 29 6.) Lighting Fixture Industry 30 7.) Lotion Industry 30 8.) Paint Industry 30 9.) Shower Fixture Industry 31 10.) Soap Industry 31 11.) Toilet Industry 31 12.) Television Industry 32 13.) Yoga Clothing Industry 32HAPTER 5: IMPLEMENTING ICSR TO INCREASE COMPETITIVE ADVANTAGE 34.1) Streamlining CSR Activities to Fit into Business Operations 34.2) The Importance of First Mover Advantage 36.3) Ethical Consumerism 38 A.) Appeal to Current and Prospective Consumers and Shareholders 39 1.) ICSR Brand Differentiation Strategy 39 2.) ICSR Advertising Strategy 41 3.) ICSR Consumer Targeting Strategy 43.4) Globalization and Market Forces 44.5) Social Awareness and Education 44.6) Corporate Behaviour and Culture 45 A.) Appeal to Current and Prospective Employees 45.7) Government Laws and Regulation 46 A.) Appeal to Government /Law /NGO’s /Community Groups /Other Stakeholders 46.8) Consequences and Events 46 A.) Risk Management 47HAPTER 6: CONCLUSION 48EFERENCES 50HART SOURCES 57PPENDICES 58application/pdf1134569 bytesapplication/pdfen-US企業社會責任GREEN-WASHINGCSRICSRCOMPETITIVE ADVANTAGECLIMATE CHANGE REGULATIONS[SDGs]SDG12[SDGs]SDG13thesishttp://ntur.lib.ntu.edu.tw/bitstream/246246/182667/1/ntu-97-R94724099-1.pdf