游張松臺灣大學:資訊管理學研究所何軒榕Ho, Hsuan-JungHsuan-JungHo2010-05-052018-06-292010-05-052018-06-292007U0001-2301200820013800http://ntur.lib.ntu.edu.tw//handle/246246/1798252001 年間網路泡沫化的發生，讓網際網路商機的前景受到了不少的質疑。然而，在新的技術、服務逐一出現後，象徵網路新時代以參與、分享、使用者貢獻內容為主軸的 Web 2.0 平台概念讓許多人再度燃起了對網路的熱情。研究選擇了 Web 2.0 中一個重要的概念，網路上的「集體協作」(Mass Collaboration)為主題，並以由全球使用者共同撰寫、編輯，開放、自由、免費的多語言線上百科全書 Wikipedia 維基百科作為實證研究的對象。利用個案研究的方式，蒐集了大量國內外的資料加以彙整、分析，從中探討其成立背景、功能、管理運作機制與成長發展概況。再從營運模式、財務會計、行銷策略、競爭概況等面向提出本研究認為 Wikipedia 的線上百科全書計畫能夠成功的關鍵因素包括 :. 集體協作模式. 便利的 Wiki 介面與低參與門檻. 分散式的運作機制. NPO 非營利營運研究亦從對 Wikipedia 維基百科的實證研究中，找出「集體協作」的優勢及在應用上包括協作主題選擇及資金來源開發等所需要注意的地方，以期能夠作為未來企業或個人發展相關事業及網站的參考。In 2001, the Internet bubble made many people doubt about the future prospects of Internet business. However, as the new technologies and new services emerged, a concept representing the new era of Internet, Web 2.0, which is based on participation, sharing and user-generated contents (UGC) again gave rise to people’s enthusiasm about Internet.his research chose one of the important concepts under Web 2.0, “Mass Collaboration” on the Internet as the main research topic, and conducted a case study of Wikipedia, which is a free, open and multi-language on-line encyclopedia written and edited by users from all around the world. This research tried to understand Wikipedia’s background, features, operations and growth based on an analysis of a great amount of data. Concluding from its operations, financial analysis, marketing strategies and competitions, this research found out several key factors to Wikipedia’s success:. Mass collaboration. Wiki interface and low participation barrier. Decentralized organizational structure. Non-profit organizationlso, from the case study of Wikipedia, this research tried to figure out the advantages of mass collaboration and proposed several problems with topic selection and financial sources when developing mass collaboration related websites in the hope to provide helps for companies and individual as their consultation.致謝詞 I文摘要 II文摘要 III錄 IV目錄 VI目錄 VII一章 緒論 - 1 -一節 研究動機與背景 ....................................................................................... - 1 -二節 研究目的 ................................................................................................... - 2 -三節 研究方法與架構 ....................................................................................... - 2 -二章 相關背景與文獻探討 - 4 -一節 WEB 2.0 ...................................................................................................... - 4 -二節 WIKI 系統 .................................................................................................. - 8 -三節 NPO 非營利組織 ..................................................................................... - 10 -.3.1 非營利組織定義 ...................................................................................... - 10 -.3.2 非營利組織的財會 .................................................................................. - 11 -.3.3 非營利組織的行銷 .................................................................................. - 12 -三章 研究對象 : WIKIPEDIA 維基百科 - 14 -一節 WIKIPEDIA 維基百科的源起與現況 ....................................................... - 14 -二節 主要功能介紹 ......................................................................................... - 18 -.2.1 閱讀功能 .................................................................................................. - 18 -.2.2 編輯功能 .................................................................................................. - 20 -.2.3 其它功能與特色 ...................................................................................... - 21 -三節 編輯管理運作 ......................................................................................... - 23 -.3.1 頁面保護機制 .......................................................................................... - 23 -.3.2 管理員與行政員 ...................................................................................... - 24 -.3.3 社區計畫 .................................................................................................. - 25 -四節 版本及條目發展概況 ............................................................................. - 26 -.4.1 條目成長概況 .......................................................................................... - 26 -.4.2 熱門編輯條目 .......................................................................................... - 27 -四章 WIKIPEDIA 經營策略與競爭分析 - 29 -一節 營運模式分析 ......................................................................................... - 29 -二節 財務分析 ................................................................................................. - 33 -三節 行銷策略分析 ......................................................................................... - 36 -四節 競爭與影響 ............................................................................................. - 39 -.4.1 傳統百科全書業者 .................................................................................. - 39 -.4.2 參考資訊網站 .......................................................................................... - 41 -五節 遭遇問題與挑戰 ..................................................................................... - 42 -.5.1 內容素質 .................................................................................................. - 42 -.5.2 版本間發展不均衡 .................................................................................. - 44 -.5.3 版權爭議 .................................................................................................. - 47 -六節 小結 ......................................................................................................... - 48 -五章 集體協作可行營運模式評估 - 49 -一節 創作模式 ................................................................................................. - 49 -二節 資金來源 ................................................................................................. - 51 -三節 協作主題 ................................................................................................. - 55 -四節 小結 ......................................................................................................... - 57 -六章 結論 - 59 -一節 研究結論 ................................................................................................. - 59 -.1.1 WIKIPEDIA 關鍵成功因素 ....................................................................... - 59 -.1.2 集體協作概念網站發展建議 .................................................................. - 61 -二節 研究限制與後續建議 ............................................................................. - 62 -考文獻 - 63 -application/pdf3465400 bytesapplication/pdfen-USWeb 2.0使用者貢獻內容維基百科集體協作百科全書User-generated contentsWikipediamass collaborationencyclopediahttp://ntur.lib.ntu.edu.tw/bitstream/246246/179825/1/ntu-96-R94741014-1.pdf