管理學院: 企業管理碩士專班指導教授: 許鉅秉吳約翰Urban, John J.John J.Urban2017-03-022018-06-292017-03-022018-06-292015http://ntur.lib.ntu.edu.tw//handle/246246/272717Over the last 25 years, outsourcing has become the norm in the brand electronics industry. For brand electronics companies, collaboration with suppliers is crucial to satisfying internal customer and end-user needs. Therefore, buying organizations like these must have internal structures in place to coordinate strategic and transactional outcomes, and employ a sourcing strategy that includes both multi-sourcing and supplier development. A collaborative outsourcing relationship is characterized as both transactional and collaborative with buyer and vendor coming together to collaborate on projects on a contractual basis. This research focuses on the factors that affect the ability of these firms to achieve Customer Success” by identifying the differences in buyer-vendor goals and how it affects the relationship. Understanding the buyer-vendor attitude gap is crucial to getting the best results from buyer-vendor collaborative relationships. In this research paper we present results from an electronics industry case study, where we interviewed both buyers from the brand electronics company “VS” and EMS vendors to collect data on relationship success factors, although the results are presented from the buying company point of view. These results are supported by previous research done on buyer-vendor relationships, and contribute new ideas in terms of buyer-vendor collaboration in the brand electronics industry.2358249 bytesapplication/pdf論文公開時間: 2015/3/13論文使用權限: 同意有償授權(權利金給回饋學校)買家供應商合作品牌電子產品供應鏈外包供應商選擇議價能力採購週期buyer-vendor collaborationbrand electronicssupply chainoutsourcingsupplier selectionbargaining powerprocurement cyclethesishttp://ntur.lib.ntu.edu.tw/bitstream/246246/272717/1/ntu-104-R01749061-1.pdf