Chang, Chung-ChauChung-ChauChangLiu, Hsin-HsienHsin-HsienLiu2008-10-172018-06-292008-10-172018-06-292008http://ntur.lib.ntu.edu.tw//handle/246246/83643application/pdf174564 bytesapplication/pdfen-USInformation Format-Option Characteristics Compatibility and the Compromise Effect