Ling S.C.Chuan L.Yian T.B.C.Yani S.Huaping C.2021-08-092021-08-0920079781424413126https://www.scopus.com/inward/record.uri?eid=2-s2.0-38049035024&doi=10.1109%2fWICOM.2007.951&partnerID=40&md5=ff16ba42cc19c97fbc69f18322851e42https://scholars.lib.ntu.edu.tw/handle/123456789/577372Getting to know websites through uncertainty reduction strategies: Which strategies are used more, and which are better? An empirical study of first-time visitorsconference paper10.1109/WICOM.2007.9512-s2.0-38049035024