Modeling the Audience's Banner Ad Exposure for Internet Advertising Planning

Huang, Chun-YaoChun-YaoHuangLin, Chen-ShunChen-ShunLin2008-10-172018-06-292008-10-172018-06-292006http://ntur.lib.ntu.edu.tw//handle/246246/83545http://ntur.lib.ntu.edu.tw/bitstream/246246/83545/1/s01.pdfen-US[SDGs]SDG11Modeling the Audience's Banner Ad Exposure for Internet Advertising Planningjournal article10.1080/00913367.2006.10639236http://ntur.lib.ntu.edu.tw/bitstream/246246/83545/1/s01.pdf