方紹宇LI-PEI PENGCHAOYUN LIANG2024-09-232024-09-232022-05https://scholars.lib.ntu.edu.tw/handle/123456789/721511zh品牌形象產品知識飲食習慣循環經濟意識菇類購買意願Brand imageProduct knowledgeCircular economy awarenessPurchase intentionMushroom agricultural products影響消費者對菇類農產品購買意願的因素與其作用Influencers of Mushroom Purchase Intention and Their Effectsjournal article