指導教授：謝冠雄指導教授：葛明伊臺灣大學：企業管理碩士專班江睿軒Chiang, JasonJasonChiang2014-11-302018-06-292014-11-302018-06-292014http://ntur.lib.ntu.edu.tw//handle/246246/263719EduCare 是一個位在台灣，並且專注於教育市場的新創公司以及社會營利企業。 此論文的前半部介紹目前教育市場的全貌，教育市場所需要的設備，以其設備的趨勢。後半部則專注於EduCare 的商業模式，產品以及服務，社會任務，以及財務分析EduCare is a start-up company located in Taiwan that target at providing ICT (Information and Communication Technology) solution as well as social service in K-12 Education market. The first half of this article will introduce the general outlook of the education sector, the types of ICT solutions available in the market, and the trend of the ICT solutions. The second half of this article will focus more on EduCare: its business model, its product and service, its social mission, the marketing plan in education sector, and the analysis on its financial outlook.1. Executive Summary 4 2. Introduction 5 2.1 Objectives 5 2.2 Mission 6 2.3 A journey and transition social business 6 2.4 Key success factors 7 3. Market Analysis 9 3.1 Currently market outlook in Education sector 9 2.1.1 Interactive 11 2.1.2 Contents 12 2.1.3 One-to-one Solution 13 2.1.4 Bring Your Own Device (BYOD) 14 2.1.5 Flipped Classroom 15 3.2 Currently used ICT in Education sector 16 2.2.1 Document Camera 17 2.2.2 Interactive White Board (IWB) 20 2.2.3 Tablets 23 2.2.4 Chromebooks 28 2.2.5 Mobile Device Management (MDM) Solution 30 3.3 Target Product lines for EduCare 36 4. Introduction and Background of Enterprise 38 4.1 Background for EduCare 38 4.2 Business Model 42 3.2.1 Product Flow 43 3.2.2 Social Flow 44 3.2.3 Cash Flow 44 5. Products and service 45 5.1 Target Market Countries 45 5.2 Document Camera 46 4.2.1 Outsourcing document cameras 49 4.2.2 Private Labeling document cameras 53 4.2.3 Self design document cameras 53 4.3 MDM Solution 54 4.3.1 MDM solution versus Document Cameras 55 4.3.2 Private labeling MDM solution 57 4.4 Social Activities 59 4.4.1 “Buy one and get more Free” 59 4.4.2 Document Camera Loan Program 63 6. Marketing plan 65 5.1 Internal Marketing Milestones 65 5.1.1 Spec table for internal marketing. 66 5.1.2 Channel marketing collaterals and promotion activities 67 5.1.3 Marketing collateral example 67 5.1.4 Official launch 69 5.2 External Marketing Activities 69 5.2.1 Tender Preparation 70 5.2.2 Tradeshow Promotion 71 7. Financial Capital Plan 73 7.1 Income Statement Pro Forma 74 6.1.1 Revenue 75 6.1.2 Expense 76 7.2 Break-even Analysis 79 7.3 Startup Capital 80 8. Project Management Team 81 9. Exit Strategy 82 10. Conclusion 84 Reference 851891933 bytesapplication/pdf論文公開時間：2014/08/16論文使用權限：同意有償授權(權利金給回饋學校)教育市場轉變架構社會營利企業thesishttp://ntur.lib.ntu.edu.tw/bitstream/246246/263719/1/ntu-103-R00749014-1.pdf