Wu, I-HueiI-HueiWuSHAN-YU CHOUNing-Hsiu Su2018-09-102018-09-102006-0610181601http://scholars.lib.ntu.edu.tw/handle/123456789/326066Communication Strategies and Product Design on the Dual Channels禮物購買需求對製造商最適產品線設計之影響conference paper