Message Strategies and Media Formats of Florists' Facebook Posts and Their Effects on Users' Engagement Behaviors

LI-CHUN HUANGChen, Li-ChunLi-ChunChen2020-02-042020-02-0420180018-5345https://scholars.lib.ntu.edu.tw/handle/123456789/453283Message Strategies and Media Formats of Florists' Facebook Posts and Their Effects on Users' Engagement Behaviorsjournal article10.21273/HORTSCI13330-18WOS:000451443000013