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Showing results 1 to 20 of 45
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Issue Date
Title
Author(s)
Source
scopus
WOS
Fulltext/Archive link
2005
2006年數位典藏國家型科技計畫參加紐約授權展計畫
YI-WEN CHIEN
2012
A Framework for Explaining the Diverse Core Brand Effects on Extension Evaluations
YI-WEN CHIEN
; Hsiao C.
Business and Information 2012 Conference
2001
A Model of Savings Behavior and the Amount Saved in Retirement Accounts
DeVaney S. A.; YI-WEN CHIEN
Journal of Financial Service Professionals
2010
A Two-Factor Explanation of Consumers' Self-Activated Bias Correction in Product Judgment
蕭中強(Chung-Chiang Hsiao); 簡怡雯(Yi-Wen Chien)
; 梁貫御(Guan-Yu Liang)
管理學報
0
0
2001
An Adjusted Ratio Model in Feature-Matching Similarity Judgment
Hsiao C.; YI-WEN CHIEN
Society for Consumer Psychology 2001 Winter Conference
2015
Be yourself, image is nothing: bias correction when viewing ads in sequence
YI-WEN CHIEN
; Hsiao C.-C.
Social Influence
2008
Bias Correction for Contextual Contrast: When the Ad Serves As an Agent of Bias Correction
簡怡雯(Yi-Wen Chien)
; 蕭中強(Chung-Chiang Hsiao)
行銷科學學報
2010
Bias Removal and Judgmental Recalibration on Contrastive Context
Hsiao C.; YI-WEN CHIEN
Global Marketing 2010 Conference
2010
Category Relevance and Positioning Relevance for Explaining Source Effects on Product Judgments
YI-WEN CHIEN
; Hsiao C.
2010 INFORMS Marketing Science Conference
2002
Children’s Education as the Most Important Savings Goal
DeVaney S. A.; YI-WEN CHIEN
Journal of Family and Consumer Sciences
2003
Consumer Involvement and Bias Correction
YI-WEN CHIEN
2010
Correction for Mood Bias in Product Judgments
Hsiao C.; YI-WEN CHIEN
2010 INFORMS Marketing Science Conference
2001
Correction for Multiple Biasing Factors in Product Judgments
YI-WEN CHIEN
; Hsiao C.
Association for Consumer Research 2000 Annual Conference
2010
Dimensional range overlap and context effects in consumer judgments
YI-WEN CHIEN
; Wegener D.T.; Hsiao C.-C.; Petty R.E.
Journal of Consumer Research
2001
Dimensional Range Overlap Model for Explanation of Contextual Priming Effects
YI-WEN CHIEN
; Hsiao C.
Association for Consumer Research 2000 Annual Conference
2002
Dimensional Range Overlap Model for Explanation of Contextual Priming Effects on Product Judgments
YI-WEN CHIEN
2005
Effects of Source Credibility on Product Judgments: Multiple Role under Different Involvement Levels
YI-WEN CHIEN
2013
Elaboration and choice
Wegener D.T.; YI-WEN CHIEN
Journal of Consumer Psychology
2012
How May Attitude Confidence Influence Correction Magnitude
Hsiao C.; YI-WEN CHIEN
Business and Information 2012 Conference
2004
On the Biasing Judgment of Innovation: Context Effect of Existent Brand
Hsiao, C.; 簡怡雯(Yi-Wen Chien)
Taiwan Academy of Management Journal
0
0