https://scholars.lib.ntu.edu.tw/handle/123456789/459500
Title: | Brand community identification matters: a dual value-creation routes framework | Authors: | Chang, C.-W. Ko, C.-H. HENGCHIANG HUANG Wang, S.-J. |
Issue Date: | 2019 | Source: | Journal of Product and Brand Management | URI: | https://scholars.lib.ntu.edu.tw/handle/123456789/459500 | DOI: | 10.1108/JPBM-02-2018-1747 |
Appears in Collections: | 國際企業學系 |
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