https://scholars.lib.ntu.edu.tw/handle/123456789/472590
Title: | 訊息來源與產品種類相關性、訊息來源可信度、消費者涉入程度對產品態度之影響 The Influence of Message Source-Product Category Relevance, Source Credibility, and Involvement on Product Attitudes |
Authors: | 簡怡雯(Yi-Wen Chien) 蕭中強(Chung-Chiang Hsiao) 邱玉葉(Yu-Yeh Chiu) 盧端雯(Duan-Wen Lu) |
Issue Date: | 2007 | Journal Volume: | 26 | Journal Issue: | 2 | Start page/Pages: | 23-38 | Source: | 管理評論 | URI: | https://scholars.lib.ntu.edu.tw/handle/123456789/472590 | ISSN: | 1021-9447 | DOI: | 10.6656/MR.2007.26.2.CHI.23 |
Appears in Collections: | 工商管理學系 |
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