https://scholars.lib.ntu.edu.tw/handle/123456789/525346
Title: | Systematic comparisons of customer base prediction accuracy: Pareto/NBD versus neural network | Authors: | Xie, S.-M. CHUN-YAO HUANG |
Issue Date: | 2020 | Source: | Asia Pacific Journal of Marketing and Logistics | URI: | https://www.scopus.com/inward/record.url?eid=2-s2.0-85084464436&partnerID=40&md5=dd34c984cdc3097a49ba03cc7d265e7a https://scholars.lib.ntu.edu.tw/handle/123456789/525346 |
DOI: | 10.1108/APJML-09-2019-0520 |
Appears in Collections: | 工商管理學系 |
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