https://scholars.lib.ntu.edu.tw/handle/123456789/525465
Title: | “Buy, buy most Americans buy”: country of reference (COR) effects and consumer purchasing decisions | Authors: | Chen, T.-T. Wang, S.-J. HENGCHIANG HUANG |
Issue Date: | 2020 | Journal Volume: | 37 | Journal Issue: | 3 | Start page/Pages: | 533-558 | Source: | International Marketing Review | URI: | https://www.scopus.com/inward/record.url?eid=2-s2.0-85085106470&partnerID=40&md5=b083ee19576925162b3db9d9cb2f11b2 https://scholars.lib.ntu.edu.tw/handle/123456789/525465 |
DOI: | 10.1108/IMR-04-2018-0130 |
Appears in Collections: | 國際企業學系 |
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