“Buy, buy most Americans buy”: country of reference (COR) effects and consumer purchasing decisions

Journal

International Marketing Review

Journal Volume

37

Journal Issue

3

Pages

533-558

Date Issued

2020

Author(s)

Chen, T.-T.

Wang, S.-J.

HENGCHIANG HUANG

DOI

10.1108/IMR-04-2018-0130

URI

https://www.scopus.com/inward/record.url?eid=2-s2.0-85085106470&partnerID=40&md5=b083ee19576925162b3db9d9cb2f11b2

https://scholars.lib.ntu.edu.tw/handle/123456789/525465

Type

journal article