公開日期 | 標題 | 作者 | 來源出版物 | scopus | WOS | 全文 |
2007 | A Positive Theory of Private Labels: Signalling, Channel Miscoordination and Product Discrimination | CHYI-MEI CHEN ; Shan-Yu Chou; I-Huei Wu | Second Workshop on Game Theory in Marketing | | | |
2007 | A Theory of Financial Leverage and Price Competition for a Retailing Industry | CHYI-MEI CHEN ; Chia-Hui Chen; Shan-Yu Chou | 2007 FMA Annual Meeting | | | |
2006 | capital market theory Ⅱ | Chen, Chyi-Mei | | | | |
1999 | Complaint Management and Cross-Customer Interference in Service Process When Quality Depends on Server’ s Competency | SHAN-YU CHOU ; CHEN CHYI-MEI | 1999 Marketing Science at Rutgers University | | | |
2006 | Double Couponing as Commitment to Gain Bargaining Power within a Distribution Channel | CHEN CHYI-MEI ; SHAN-YU CHOU ; Chi-Cheng Wu | 2006 Marketing Science Conference | | | |
2001 | Dynamics of Trading Volume, Price, & Duration of Contractual Relationship | Chen, Chyi-Mei ; Chen, Ying-Ju; Wu, Ping-Chao | | | | |
2006 | Game Theory with Applications to Finance and Marketing (PartII) | Chen, Chyi-Mei | | | | |
2006 | Game Theory with Applications to Finance and Marketing(Part I) | Chen, Chyi-Mei | | | | |
1999 | Linear Pricing in Optimal Channel Promotion Contracts: A Theory of Simplicity Based on Contract Incompleteness | Chou, Shan-Yu ; Chen, Chyi-Mei | 1999 Regional Economic Conference | | | |
2006 | Optimal Advertising Strategies under Debt Financing | Hsiao, Lu; SHAN-YU CHOU ; CHEN CHYI-MEI | 2006 Marketing Science Conference | | | |
1997 | Price Format Signaling: To Haggle or to Hold Firm | Chou, Shan-Yu, ; Chyi-Mei Chen | Marketing Theory and Applications | | | |
2009 | Private labels and new product development | CHEN CHYI-MEI ; SHAN-YU CHOU ; Hsiao L.; Wu I.-H. | Marketing Letters | | | |
2006 | Product Market Competition, Insider Trading Regulation, and Optimal Managerial Contracts | CHYI-MEI CHEN ; Chien-Shan Han | 2006 NTU International Conference on Finance | | | |
2001 | The Optimal Coupon Strategy with Internet | CHEN CHYI-MEI ; SHAN-YU CHOU ; Yu-Hsiu Chiou; Chi-Cheng Wu | 2001 International Conference of Electronic Business | | | |
2005 | The Optimal Design of Financial Contract and Product Line in the Presence of Demand Uncertainty and Costly State Verification | Hsiao, Lu; CHEN CHYI-MEI ; SHAN-YU CHOU | 2005現代財務論壇學術研討會 | | | |
2007 | The Optimal Generic Advertising and Brand Advertising Strategies for Duopolistic Firms | Chou, Shan-Yu; CHYI-MEI CHEN ; Yong-Sheng Ku | 2007 Marketing Science Conference | | | |
2012 | 不對稱資訊下雙產品獨占廠商最適定價機制選擇:序列定價與組合定價 | 陳其美 ; 周善瑜 ; 吳惠婷 | 管理學報 | | | |
2012 | 不對稱資訊下雙產品獨占廠商最適定價機制選擇:序列定價與組合定價 | 陳其美 ; 周善瑜; 吳惠婷 | 管理學報 | 0 | 0 | |
1995 | 企業道德風險下之期貨避險策略 | 陳其美 | | | | |
2006 | 個別化行銷下的最適折價券與產品線設計 | 周善瑜 ; 陳其美 ; 戴翊亘 | 管理學報 | 0 | 0 | |