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Showing results 35 to 54 of 78
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Issue Date
Title
Author(s)
Source
scopus
WOS
Fulltext/Archive link
2006
Target Marketing in a Distribution Channel: Implications for Manufacturer Returns Policy
Jeng, Shih-Ping; Chou, Shan-Yu
Journal of Management
0
0
2012
The Equilibrium Channel and Advertising Strategies for Duopolistic Retailers
SHAN-YU CHOU
2012 INFORMS Marketing Science Conference
2005
The Firm’ s Optimal Product Line Design under Debt Financing
SHAN-YU CHOU
; Hsiao, Lu
2005台灣行銷研討會
2005
The Firm’s Optimal Product Line Design under Debt Financing
SHAN-YU CHOU
; Lu Hsiao
2005企業管理學術論壇暨研討會
2001
The Optimal Coupon Strategy with Internet
CHEN CHYI-MEI
; SHAN-YU CHOU
; Yu-Hsiu Chiou; Chi-Cheng Wu
2001 International Conference of Electronic Business
2005
The Optimal Design of Financial Contract and Product Line in the Presence of Demand Uncertainty and Costly State Verification
Hsiao, Lu; CHEN CHYI-MEI
; SHAN-YU CHOU
2005現代財務論壇學術研討會
2007
The Optimal Generic Advertising and Brand Advertising Strategies for Duopolistic Firms
SHAN-YU CHOU
; Chyi-Mei Chen; Yong-Sheng Ku
2007 Marketing Science Conference
2012
The Optimal Individual Marketing Strategies in Imperfect Competition in the Presence of the Internet
SHAN-YU CHOU
2012 INFORMS Marketing Science Conference
1992
The Optimal Product Assortment and Pricing Strategies of Retailers
SHAN-YU CHOU
Marketing Seminar Spring of 1992 at the University of Chicago
2007
The Optimal Product Design and Channel Strategies When the Internet Consumers Have a High Valuation
Hsiao, Lu; SHAN-YU CHOU
2007 Marketing Science Conference
2010
The Optimal Product Line Design in the Presence of Targeted and In-Store Advertising
SHAN-YU CHOU
; Chyi-Mei Chen
1996
The Optimal Promotion Strategies of Manufacturers: To Pull or To Push?
SHAN-YU CHOU
1996 Marketing Science Conference
2010
The Optimal Strategy of Complementary Good for Duopoly Firms
SHAN-YU CHOU
; Chyi-Mei Chen; Ho-Lin Tsai
1994
不二價制度適合性之研究
周善瑜
2012
不對稱資訊下雙產品獨占廠商最適定價機制選擇:序列定價與組合定價
陳其美
; 周善瑜
; 吳惠婷
管理學報
2002
以網際網路區別消費者之最適通路設計
SHAN-YU CHOU
; 周善瑜
; 楊欣怡
管理學報
2004
個人行銷下廠商之最適通路與產品策略
周善瑜
2006
個別化行銷下的最適折價券與產品線設計
周善瑜
; 陳其美
; 戴翊亘
管理學報
0
0
2013
共同零售通路下,雙佔製造商之均衡產業廣告與品牌廣告策略
周善瑜
; 陳其美
; 潘巧文
管理學報
1995
品牌權益之評價模式
周善瑜